01STYLE DIRECTION
Natural
Soft everyday definitionLight density · even spacing · soft progression
MERCHANDISE BY OUTCOME
Buyers remember the look — not the technical code.
Use the visual outcome to define mapping, density and format, then return to the relevant product page for manufacturing and specification decisions.
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02STYLE DIRECTION
Wispy
Airy texture and visible peaksAlternating lengths · crossed fibers · open spacing
03STYLE DIRECTION
Cat Eye
Outer-corner liftProgressive length · directional sweep
04STYLE DIRECTION
Doll Eye
Open-eye effectCenter emphasis · balanced outer corner
FROM LOOK TO SPECIFICATION
One visual direction can cross several product formats.
A Natural strip lash and a Natural DIY cluster are not the same construction. The Style Lab defines the outcome; product pages define how that outcome is manufactured.
Define the outcome
Natural, wispy, lifted, open-eye, graphic or full.
Choose the format
DIY clusters, professional extensions, strip or soft-magnetic system.
Build the brief
Mapping, density, length progression, root/band, components and packaging.
START A PROJECT
Turn the product need into a sample-ready brief.
Share your market, product format, specification direction, packaging and test quantity. Every commercial fact is confirmed for the exact project.